The campus which is used exclusively for the EMBA programme and a handful of executive courses is flooded with natural light and sustainable woods, walls hung with paintings from local artists. Breako
The campus – which is used exclusively for the EMBA programme and a handful of executive courses – is flooded with natural light and sustainable woods, walls hung with paintings from local artists. Breakout rooms and mother-and-baby rooms are furnished like airport executive lounges. There are two teaching rooms, each with capacity for 75 students, plus a lecture theatre for 160.
该教学区由这个EMBA项目和几个高管课程专享,采光极佳,大量采用可再生木材,墙上挂着当地艺术家的画作。休息室和母婴室的陈设好像机场的行政贵宾室。有两间教室,每间可容纳75名学生,还有一间演讲厅,可容纳160名学生。
Each has the latest audio-visual equipment and cameras for web-conferencing speakers from the east coast and Wall Street. In smaller seminar rooms, students can Skype their east coast counterparts or team members working overseas. And the restaurant serves food prepared by local artisans.
每间教室都配备了最新的视听设备和摄像机,可以与东海岸和华尔街的人开网络会议。在较小的研讨教室里,学员可以在Skype上与东海岸的学员或在海外工作的团队伙伴进行交流。餐厅供应由当地厨师烹制的食物。
While proud of the campus, Ms Birt stresses that this is not the reason students pay big money As in Philadelphia, EMBA students receive more than 700 hours of contact time. "They are getting more for their money – other programmes offer 400 hours and their fees are not much less than ours."
尽管对校园设施感到自豪,但伯特强调,这不是学员们愿意掏那么高的学费的原因。跟在费城校区一样,旧金山分院的EMBA学员面对面教学时间超过700小时。"我们的课程性价比更高——其他的EMBA项目只有400小时,而学费并不比我们的少多少。
"As the global economy recovers it is not too far-fetched to imagine EMBA fees peaking the $200,000 mark soon. But is there a danger that top-end schools might price themselves out of the market?
随着全球经济的复苏,EMBA学费很快突破20万美元大关并非不可想象的事情。但是否存在这样的危险:顶级商学院的定价可能脱离市场实际?
"The market is dictating the price," says Dave Wilson, chief executive of the Graduate Management Admission Council.
管理学研究生招生理事会(Graduate Management Admission Council,简称GMAC)首席执行官戴夫 威尔逊(Dave Wilson)表示:"市场决定学费。
"As long as candidates fill seats, the price is not a barrier in the eyes of either the students or the schools. The market is in equilipium as supply is meeting demand."
只要申请人数不低于招生人数,学员和学校都不会觉得学费是个障碍。市场是均衡的,因为供给可以满足需求。
"The real question is how stable is this equilipium. Will supply continue to meet demand or will the increasing price drive down demand for the seats?"
真正的问题是这种均衡状态有多稳定。供给会持续满足需求吗?抑或不断上涨的学费会降低需求?
"But at the moment, the ability to increase the price of a graduate management degree is a testament to the value proposition of the degree."
"但就目前而言,能够提高一项管理研究生学位的学费,证明这个学位有价值。
"But John Fernandes, chief executive of accrediting body AACSB believes that there would be resistance from students and their employers to paying $200,000 for an executive programme.
认证机构美国管理商学院联合会(AACSB)首席执行官约翰 费尔南德斯(John Fernandes)认为,如果EMBA学费要20万美元,学员和他们的老板可能会犹豫。
"An EMBA is considered as an investment in the company and the individual and organisations would have to consider very carefully whether they would be willing to pay that amount for an executive MBA programme," he says.
费尔南德斯说:"企业认为EMBA是一项投资,报名EMBA的个人和组织会仔细衡量自己是否愿意为一项EMBA课程支付这么多学费。
"Wharton San Francisco has no faculty of its own. The EMBA programmes are sequenced so that faculty can teach one weekend in Philadelphia, then fly to San Francisco the next. The choice of options differs a little, but the core curriculum on both programmes is identical.
沃顿商学院旧金山分院没有自己的教员。他们对EMBA课程进行一定的编排,这样教员可以这个周末在费城授课,下个周末飞到旧金山授课。两个校区的选修课程略有不同,但核心课程是一样的。
"We don't want our students to feel the east coast is getting something different," says Ms Birt. If anything, San Francisco students get the better deal from faculty, she adds. "The level of engagement here is different, because faculty don't have family distractions while here. They stay at the same hotel and take the same meals and so it makes for much greater connection with students." Wharton San Francisco attracts people working in high-tech, such as Google, Facebook, LinkedIn and Cisco, as well as executives from the hotels, entertainment and healthcare sectors, attorneys, engineers and people working in product development, R&D and marketing.
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