Further expansion in Asia may be a good bet. Last year, roughly a quarter of Disneys revenue came from overseas operations. Asia contributed just 5%, but leisure-industry experts are bullish about the
Further expansion in Asia may be a good bet. Last year, roughly a quarter of Disney’s revenue came from overseas operations. Asia contributed just 5%, but leisure-industry experts are bullish about the region’s potential. Last year, eight of the world’s top 20 amusement parks (by number of visitors) were in Asia, according to a report by Themed Entertainment Association, based in Burbank, Calif. The buzz in Shanghai is already tangible. "Chinese consumers have a lot of love for Disney," says Rein. "They’re more excited about Disneyland than the Expo."
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