Western carmakers are increasingly adapting their cars for the Chinese market: BMW, for example, will launch a long-wheelbase version of its ever-popular 3 series especially for the China market where
Western carmakers are increasingly adapting their cars for the Chinese market: BMW, for example, will launch a long-wheelbase version of its ever-popular 3 series especially for the China market where many cars are chauffeur driven.
西方汽车制造商日趋针对中国市场调整汽车的设计。比如，宝马(BMW)将发布畅销的3系车型的长轴距版，这是专门面向中国市场开发的，因为这里有许多高档车是由专职司机驾驶的。
Chinese carmakers like Geely, Great Wall and SAIC — the three strongest — are working hard to enter the middle to upper segments of the market and many are launching sports utility vehicles to capture a trend toward more individualistic purchases by younger buyers. "But they are always running a little bit late," says Mr Paur.
中国汽车制造商，如吉利(Geely)、长城(Great Wall)和上汽(SAIC)这三家最强大的企业，正努力打入中高端市场。不少厂家将发布运动型多功能车(SUV)，以求抓住年轻买家购买更具个性色彩车型的趋势。“但它们总是慢一拍，”包亦农表示。
Ivo Naumann, head of AlixPartners in Shanghai, says: "The product still has to improve to be really on par with international pands."
咨询集团艾睿铂(AlixPartners)上海主管罗曼(Ivo Naumann)表示：“这些产品仍需要改进，才能真正与国际品牌平起平坐。”
"At the end of the day, I think it's a question of scale. None of the independent Chinese carmakers has a scale that could -truly compete with large global carmakers," he adds, noting that even Geely, which also owns Volvo, produces fewer than 1m cars a year while the global market leaders produce several times that.“
归根结底，我认为这是一个规模的问题。非合资的中国汽车制造商没有一家能够真正在规模上与大型海外同行较量，”他补充说。罗曼指出，即便是旗下拥有沃尔沃(Volvo)的吉利，汽车年产量也不到100万辆，而全球市场领先车企的年产量几倍于此。
Meanwhile, prevailing winds increasingly favour global carmakers, analysts say. As China gets richer, car buyers often want to upgrade to foreign models and as the first big wave of car buyers replaces their first car, many are increasingly willing to pay for foreign reliability, not to mention resale value.
与此同时，分析师们表示，情况越来越有利于海外汽车制造商。随着中国变得更富，汽车买家往往想要升级至国外车型，同时随着首批购车族纷纷换车，其中许多人越来越愿意为国外车型的可靠性（且不提转售价值）掏钱。
Even Beijing's decision to force foreign carmakers to create indigenous joint -venture pands could cannibalise demand for independent Chinese pands, says Bill Russo of Synergistics, a consultancy, who is also a former head of Chrysler in China.
汽车业咨询公司Synergistics总裁、克莱斯勒(Chrysler)前中国区负责人罗威(Bill Russo)表示，甚至连北京方面迫使外国汽车制造商创建自主合资品牌的决定，也可能侵蚀市场对非合资中国品牌的需求。
Kevin Wale, head of GM in China, told the Financial Times: "It's tough to establish a globalreputation ... and once you have done that it tends not to go away."
通用汽车中国公司总裁甘文维(Kevin Wale)对英国《金融时报》表示：“建立全球声誉是很难的……而一旦你建立起来了，这种声誉往往会一直伴随着你，不会离开。
"The Japanese and -Koreans built up global reputations, but it took them 20 or 30 or 40 years — and that still did not erode the global advantage of those that existed before. I think our reputation [in China] will last for an incredibly long time."“
日本和韩国厂家建立起了全球声誉，但它们花了20、30甚至40年，即便那样也没有削弱比它们更早的老品牌的全球优势。我认为我们（在中国的）声誉将持续相当长的时间。”
（责任编辑:admin）
