口译培训

第四届中美互联网论坛新浪网陈彤发言

<< 返回名人风采 2012-12-06来源:口译
能够有机会与来自中美两国的人士一起探讨互联网的现状与未来,感到非常荣幸。今天我想以“后门户时代的互联网”为题,以“门户”作为观察的圆心,对当前中国互联网的变化和特

能够有机会与来自中美两国的人士一起探讨互联网的现状与未来,感到非常荣幸。今天我想以“后门户时代的互联网”为题,以“门户”作为观察的圆心,对当前中国互联网的变化和特点谈几点看法,希望能对各位了解中国互联网的最新趋势有所帮助。

I feel very much honored to have this opportunity to discuss the present and future of the Internet with guests from China and the United States. Today, I would like to express some of my views on the changes and characteristics of the Internet in China, and I hope you will find my words useful to understand the latest trends of the Internet in China.

当然,我想首先要明确的是“门户”的概念。实际上,在中国,我们今天所谈论的门户与当初YAHOO在美国初创时所说的门户已经有了很大不同。那个时候,提供搜索服务为主的网站成为网民进入互联网的“门户”。而在中国,门户的意义除此之外,更多还包含了“大而全”的资讯信息超市的含义。新浪、搜狐、百度等网站及其基本服务上可以说是门户网站的基本形态。由于这些网站在中国互联网的发展过程中出现早、影响大,因而也为中国互联网深深地打下了 “门户概念”烙印。从这个意义上也可以解释,为什么今天我们会以后门户网站时代作为一个观察的视角。

First, let me clarify the concept of a ‘portal’. Actually in China, the portal that we are discussing today is very different from the ‘portal’ at the time when Yahoo was created in the US. In those days, Websites with search as their main function served as the ‘portal’ for Internet users to enter the Internet. While in China, ‘portal’ also means a “large and complete” supermarket of news and information. Sina.com, Sohu.com and Baidu.com, etc., together with their basic services represent the basic patterns of portal sites. These Websites emerged early and exerted great influence in the course of development of the Internet in China, and therefore they deeply branded the Internet in China with the concept of ‘portal.’ This explains why we can use ‘post-portal era’ as a perspective of observation.

应该说,所谓“后门户时代”,在中国网络界并不是一个新出的说法。其实从2001年开始,从搜索、无线增值、网络视频、SNS社区陆续兴起,就不断引发大家对于“后门户时代”的讨论。

It’s should be noted that the so called ‘post-portal era’ is not a new wording in Chinese Internet circles. Actually since 2001, with the successive emergence of search, mobile value-added services, online videos and SNS communities, people have been aroused to discuss the ‘post-portal era’.

后门户时代并不是指门户网站影响力的减弱,而是一个在更广泛的观察视角来看:从整个互联网的网民上网行为而言,门户网站已经不再是唯一或者是主要的入口;从门户网站的内容模式而言,门户的内容将不限于传统的新闻加广告;从网络业务模式而言,不再以“大而全”为特征的网络产品形式将大量涌现。

‘Post-portal era’ does not mean the ebbing of the influence of portal sites. It rather means that from a wider perspective: as regards the surfing behavior of users of the entire Internet, portal sites are no longer the only or main entrance; as regards the content modes of portal sites, the content of portal sites are no longer limited to the orthodox mode of a mix of news and ads; as regards the business patterns of the Internet, many online products not featuring the ‘large and complete’ will spring up.



(责任编辑:doublejp)